Nowadays public and private organizations are presented with great challenges due to the convergence of multiple generations in the different productive sectors, millennials, generation X, Y or Z and Baby Boomer as their investment objectives differ among them. Investment needs and objectives not only change based on age, they also depend on the social and cultural context. These traits have a very noticeable influence when it comes to real estate investment, for example, the generation called Baby Boomer set as one of their main objectives, the investment on a property, so they save more to cover their need of a first residence.


Before the COVID-19 pandemic, investing in a property for the Millennial generation was not among their main objectives, only 23% had the goal of buying a home, according to data from the CFA Institute, a global association of investment professionals. However, during the pandemic and post-pandemic, investing in a property became one of its main objectives, doubling the demand for housing, due to the significant change in the workplace.


The real estate market is undergoing a generational change where the younger population is beginning to show more and more interest in acquiring a home, setting it as the population segment with the greatest purchase potential of real estate. According to an analysis by the real estate platform La Haus, during 2020 and 2021, 40% of real estate acquisitions were led by people between the ages of 26 and 30, who were attracted to the market by the digitization of the search and acquisition processes, the drop of interest rates, new financing modalities and, in addition, a recent tendency of construction companies to pre-sale periods their developments. Millennials choose to invest in pre-sale real estate, given the payment facilities and long-term capital gains.

¿Qué busca esta generación en los desarrollos inmobiliarios?


Green spacesEco technologies
SecurityNatural Terraces
ConfortDigital Technology
RecreationEquipped work areas
ConectivityService and Consumption areas

After the COVID-19 pandemic, satisfying the needs for leisure, sports and work in neighborhoods or communities became a priority for this generation. They confirmed it was not necessary to go to an office to carry out their activities as they needed to establish themselves in a place that would allow them to complete their duties in a safe, comfortable and relaxed environment. We must take into consideration it is a generation characterized mainly by being very connected but very aware of their autonomy and freedom. Given these needs, the Riviera Maya consolidated itself as an important investment area for Millennial generation during the years 2020 and 2021, ranking second as mayor investors in the state of Quintana Roo; The first place is occupied by “Generation X”, I will talk about this generation in the next Blog.

Wyndham Grand Mayakaan Residences

The Riviera Maya is a destination offering a wide range of real estate developments under different investment models, such as the one offered by Mayakaan Residences, supported by the “Wyndham Grand” flag. It offers a safe investment leveraged in an excellent business model allowing high capital gain and return on investment.


Mayakaan Residences Riviera Maya by Wyndham Grand

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