The brand is much more than a logo, more than a website or a business card, it is the support and differentiator from the rest of the business; It is the face of an international business model, it is the key to success more in these times, today it represents survival in the face of investment and consumption demand in all productive sectors.
RELEVANCE OF AN INTERNATIONAL BRAND OF RENAME IN THE ACQUISITION OF A REAL ESTATE
Investing in real estate has historically represented a safe and growing investment; However, with the COVID-19 pandemic, a change of rhythm in daily life was forced, a fact that implied, among others, an adjustment in the distribution of fixed spending. The real estate income sector was also affected, implying losses for owners who have real estate as a source of fixed income, due to the fact that the rental or rental rate was down due to the period of uncertainty, in addition, the pause meant that many They will reconsider investment around consumer demand and spending.
This situation encourages a more in-depth analysis when investing in a real estate property, given the assessment of the profitability generated compared to the fixed cost it represents, it is here where the “name” and “the brand” become important, yes, in a real estate!
In the business model formed by the real estate and hotel duo, the owners of the property enter the non-traditional tourism sector to obtain income, there are various real estate developments that operate under this income scheme with great success for the owners. But it is not enough just to have a real estate within this business model that is already successful in itself, having the support of an international and high-end hotel brand provides solidity by generating high income due to its high daily rate and high hotel occupancy. and consequently obtaining an attractive profitability of the acquired real estate. For this reason, being part of the real estate development “Wyndham Grand, Mayakaan Residences Riviera Maya” is investing in a business model that meets the demands of current market occupancy, it is beyond investing in a second residence, it is investing in a real estate profitable, backed by the international brand Wyndham, the largest number of hotels in operation worldwide, and listed on the NASDAQ stock exchange in the United States of America.
